Web Marketing

Once it was "marketing", that great "invention" of modern that changed the fortunes of commerce and our way of thinking about things. Once it was marketing, a branch of the economy that made companies more and more ready to face market changes and their inevitable consequences.

Once it was marketing ... but today?

Today another fantastic modern invention has made it possible to add a magic word next to the one just described. A small word that represents an infinity of connections that until a few years ago was futuristic, while today they constitute the reality of things: the Web.

Marketing and the Web become two extreme potentials without end that meet each other anyway, giving life to what we now call "Web Marketing", the ability to do online advertising, that is, to help any type of company move part of their advertising investments into the network (ADS, Facebook, benchmark etc campaigns)

Article Marketing

Web-Marketing: FIND OUT MORE

By "web marketing" we mean specifically the marketing section of a company that is mainly based on the online channel, activities of new technologies, which have undoubtedly changed the way of doing web marketing. Business strategies and relationships are developed through the web in order to increase brand awareness and turnover.


Web marketing is defined by following a particular path that goes from the conception of an online project to the creation of a website (ecommerce or institutional or landing pages and similar), ending with the online promotion of its products and its presence, such as promoting a blog. The activities that comprise it allow a company to exploit the online channel for various activities that allow you to study your sector, build new business relationships through promotional and advertising activities, thus increasing your opportunities. As a rule, web marketing activities revolve around a specific project, which initially results in the creation of a website, following which the promotional activity starts (from advertising campaigns to the use of Influencers). The goal of this activity is cover with your brand the web channels connected to your market sector, thus attracting new potential customers interested in the products/services offered.


Usually in planning marketing strategies, keep in mind that traditional promotion models are not at all in contrast with Web Marketing. The two activities should be synergistic and structured so as to make up for any shortcomings of either.

Web Agency

Web agency is a company that bases its existence on the knowledge of everything related to the web and what derives from it. Working with a web agency means having different skills ranging from design to actual development: website design and implementation, software development, web application development. An internet agency also offers several other services, such as the purchase of domains and the management of server space (hosting) and, of course, online promotion.


Web marketing agencies in Rome and other cities are many, this means that there are many entrepreneurs and traders who look to the web as an important resource.



Optimize web properties from the technical to the editorial side, so as to allow a site to reach the top positions on search engines like Google. He knows the target audience and creates the site in order to reach the Ideal Audience, generating organic traffic. Among the various tasks there are: keyword research, SEO audit, analysis and optimization of SEO activities, conversion rate optimization, copy optimization and content positioning, link building and earning links.

It is a specific figure linked to the development of marketing strategies on the Web. It sponsors a website through an exhaustive and precise Marketing Plan. Together with the SEO Specialist, it takes care that the advertising campaign reaches the goals set.

Compared to the Web Marketing Specialist it is very technical, but able to monitor, start and optimize on a practical level PPC (Pay Per Click) online marketing campaigns. Develops, optimizes and monitors web marketing campaigns based on PPC, with tools such as Google AdWords, controlling Budget and Performance.

In collaboration with the Web Marketer, it coordinates and develops the visibility and development strategies of a company on social media including: Facebook, Twitter, Instagram and Google Plus. It knows functions, languages ​​and sub-codes of social networks, managing to decrypt the dynamics by folding audience behavior for advertising purposes. Social Media Manager

The Web Analyst is able to interpret and develop content from the web to a site or channel. He knows the programs and tools of web analysis like Google Analytics, monitoring and controlling the objectives, suggesting improvements by correcting the roll of the Marketing strategies.


Through the web, strategies and business relationships are developed in order to increase their brand awareness, their turnover and their customers

CHow does it work?

In practice, web marketing activities revolve around a very specific project, which initially results in the creation of a website, following which the promotional activity starts, which can also integrate parallel projects such as Guerrila Marketing.


There are many requests from companies to certified and specialized web agencies, Syrus Industry has a long experience, can guarantee a unique support, thanks to the proven certifications obtained over time.


What is Web Marketing? The best definition on Wikipedia is: Web Marketing is the set of marketing activities that use the Internet to analyze the market and develop business relationships. How Web Marketing works: on the Internet there are promotional activities and distribution advertising, sales and customer assistance, data analysis and creation of an Internet site.

Web Marketing is a computer and economic discipline branched out from traditional marketing.
In Economics, Marketing is defined as the set of marketing processes for a product or service on the market, including analysis and interaction with consumers. If you were to translate Marketing into Italian, you would use the encyclopedic notion of "mercatistics" or "mercatology". First of all, marketing involves planning the insertion and competition strategy on the market.

It usually starts by highlighting the objectives of the marketing plan and the strategies of declination of the company mission; subsequently, the marketing plan produces a market analysis, focusing on what happens outside and inside a company or business ("external audit" and "internal audit" to determine what are the boundaries of action of the marketing plan).

The planning and control of the marketing plan are the last and most important steps to implement the activities in a competitive way according to marketing plan performance. The return of economic investment and the construction of new customers serve to measure the results of the marketing plan, in order to be optimized for future Web Marketing strategies.

Web Marketing is the application of these Internet marketing activities, in terms of analysis and definition of objectives. On the Internet it is very easy to create a new user (Facebook, Google, Youtube etc ...), but it is not so easy to reach the goals that have been set. How to do Web Marketing on the Internet involves the study of Web Marketing success cases and the implementation of your marketing plan, with defined objectives and strategies.

Internet offers advertising programs and solutions to make successful Web Marketing with great simplicity, but this requires important technical skills, as well as a long series of specializations, usually managed by a third party (Web Marketing consultant, Web Marketing Manager, Web Marketing Specialist).

There is no guide to Web Marketing, and definitions can be reviewed over time. Today, for example, Web Marketing finds the best cases of success in the application of marketing activities for search engines and for social networks or for ecommerce marketing; in the past, Web Marketing was first and foremost the development of an Internet site and the spread of business strategies via email or via restricted areas of the site.

The Web Marketing today foresees an important research activity on Internet systems, recognizable through the respective acronyms:
SEM (Search Engine Marketing), Direct mail (Direct Email Marketing), SNM (Social Network Marketing), Influencer marketing (advertising on instagram) are only the main disciplines of Web Marketing. On the Net there is a lot of information on activities and strategies to make a good Web Marketing, with important specializations in the areas of optimization and positioning on search engines (SEO - Search Engine Optimization), on online advertising (defined according to types of advertising campaigns: CPC is the Cost per Click, to purchase a visit from a user to a web page, CPA is the Cost per Action, each time a user is "converted" into a business customer) and into the online communication programs that fall in the commercial skills of the best Web Marketing projects.

A common mistake in planning Web Marketing strategies for your business is to plan Web Marketing activities starting from the search for a conversion and the Return of Investment (ROI). This is a serious mistake, since it completely ignores the market analysis processes, defining the boundaries of market strategies and measuring and analyzing data. No case of success of Web Marketing reports the immediate implementation of a technique of conversion or return of the expenditure made, as if there was a "trick" to do Web Marketing or understand, before the competitors, how to make money on the Internet and how to get there first on Google. A good Web Marketing Specialist must first of all manage an important activity of analysis and research of the techniques to be adopted, confronting himself with what is happening inside and outside the company that wants to do Internet marketing.

The profitability of a marketing plan must take into account an expense for research and development activities. Web Marketing is constantly updated and only an Internet expert can direct a corporate web marketing strategy towards the results to be achieved, without ever forgetting that the solution for successful Web Marketing is not only on the computer, but also on the market and on the ability of the product or service to compete on the Internet.



In the field of online marketing there are many strategies, for example the Funnel Marketing. what is funnel marketing: think about the times that the site is visited as the top of the funnel and if the user arrives at the end of this tunnel, we say that it will come out with a purchase or a conversion.

The funnel marketing has 3 objectives:

- Acquire new users and prospects (interested in your offer)

- Turn users into customers, pushing them to buy

- Bring customers to purchase more products to generate more revenue.

Like any strategy, this type of marketing also has key elements that you need to take into account when creating a funnel:

- Exhibition: it is the primary part, or the knowledge of the brand, and in this case advertising is used a lot. Here too there are various SEO activities, in order to make our site stand out for content;

- Finding: once the customer has arrived on your site, the goal is to make him stay as long as possible, encouraging him to return;

- Consideration: try to be as clear as possible through the company portal, often the average user decides to buy even before seeing the point of sale;

- Conversion: the purpose is to buy the customer, and it is for this reason that only information is requested to close the purchase;

- Customer relationship: to establish a relationship with the user, you must generate excellent value throughout the funnel, so you must not be annoying with messages and proposals;

- Retention: customer loyalty is one of the fundamental things, because in the case of a possible buyer does not finalize a purchase, it is difficult to replace it, and that is why you do not have to send so many newsletters and advertisements.

Each funnel has 3 macro areas, which summarize everything:

- Top of the Funnel (TOFU): refers to the first interactions with the brand, or online searches. The most common and effective tools in this part are the pay-per-click campaigns;

- Middle of the Funnel (MOFU): this part is about making sales to users arrived through the previous step, the TOFU;

- Bottom of the Funnel (BOFU): it is the very important point, the moment in which the visitor makes the purchase or abandons the site

As you can see, the Funnel Marketing is applicable especially to ecommerce sites and collects all the elements to make the visitor become a buyer, so it can be considered a real contact generator also called Lead Generation. This can be called a real marketing ecommerce strategy.