SEO is the acronym of Search Engine Optimization.The definition of SEO on the
activities aimed at indexing a site on Google and in general improving the positioning of the pages of
a website in the Search Results. In the same field of SEO, another acronym is placed, SEM (Search
Engine Marketing), to define the marketing activities aimed at search engine users. Search engines are
the development environments for SEO strategies and SEM strategies, taken into consideration by those
who design, build and manage Internet activities on their own behalf and for third parties.
What is SEO and how does it work?
The definition of SEO also takes into consideration a study and analysis activity of
practices" suggested by the search engines (Google, Yahoo !, Bing, etc.), so that the suggestions of
the search engines and the rules for Webmasters are respected . A "best practice" is a good practice to
manage an SEO optimization activity.
Who asks how to do SEO on the Internet must first of all study the guides for
Webmasters about search
engine optimization techniques, even if there is no official "SEO Guide".
SEO first of all is a technical activity. An Internet site is composed of a network
of URLs that search
engines index in their results. by doing a search on Google, the user can access the
URLs of the Internet site that was found in the search. Google, for example, in its Webmaster Guide and
in Google's Search Engine Optimization Getting Started Guide, defines exactly how a web page should be
hosted in a URL, how to write tags and meta tags of web page, how to place content (text, images,
videos, advertisements), how to set up interactions with social networks (Google Plus / "Google+",
Facebook, Youtube, Instagram, Linkedin, Twitter - to name a few) and how optimize the speed of the
Internet site. It is a series of parameters that the search engine interprets according to the
positioning on the search engines to be established in its Results.